Search Engine Optimisation

Although SmarterHousing now has physical offices in all of the towns and cities in which accommodation is on offer, I originally launched the business as a ‘web company’. Common sense dictates that a company of this nature cannot survive without a constant source of traffic. In an effort to drive people to www.smarterhousing.co.uk, I scoured […]

Applying SEO to Smarter Housing

This article on Search Engine Optimisation (or Optimization to the non-brits reading this) comprises extracts from a document I put together for Smarter Housing Ltd. As I was learning SEO for the first time, I wanted to document different theories and their impact on traffic to the Smarter Housing website. Please note: all figures and […]