Google Panda: opportunities and appeals

Last month I had the opportunity to present to participants of SPEED West Midlands and provide a quick introduction to search engine optimisation. The slides are available on this post about Prezi.com & Smarter SEO. Amongst other topics, I touched upon Google Panda – the latest revision to the Google search algorithm which went live […]

Smarter Card efforts

In a recent post on the Savvi Student Discount Card I hinted at my annoyance regarding that company’s decision to use the same strapline as on the Smarter Card. Coincidence? No. I met with the owner of Savvi Student a couple of years ago with regards to his UniExpress venture. There were brief talks of […]

Student Discounts on Smarter Nights.com

The Smarter Card grants the bearer access to exclusive local discounts, nationwide. The card is sold by on-campus resellers and also through partner stores, all of whom receive a commission for generating sales. However, in this time of austerity, online business should not be sniffed at. I am not happy with performance of the Smarter […]

Twitter as a B2B tool for the SmarterCard

In recent weeks I have started Tweeting again in an attempt to secure additional discounts for Smarter Card holders. From a B2B perspective Twitter can be a very effective way of communicating as in many cases you can have direct access to the decision maker of any particular business. As a simple example, I recently […]

RE: Christmas Turkeys for sale (quality assurance)

Further to my post Christmas Turkeys for sale – unbeatable prices I have now received a quality assurance statement: We have been producing and providing English poultry for over 40 years to catering butchers, meat markets and the larger supermarket chains as well as schools, restaurants, hotels and catering establishments throughout the UK. Located in […]

Follow the Smarter Card on Twitter

As you might have guessed, this post follows on from Follow the Smarter Card on Facebook and serves a pretty much identical purpose. The Smarter Card has an online presence at SmarterNights.com, on Facebook and on Twitter but until now you could only access the latter two directly. Anyone following the Smarter Card on Facebook […]

Follow the SmarterCard on Facebook

I’ve managed to free up an hour this evening for some much needed admin on the Smarter Nights website. In the near future this will be skinned to replicate the Smarter Housing look but for now my #1 web guru is working on the latter, ensuring the site is capable of handling residential lettings & […]