Theo Paphitis sold La Senza for £100m. 5 years ago.

In the summer of 2006, Theo Paphitis sold his majority stake in La Senza for a cool £100m. Just a few months later the same buyer snapped up his lesser known brand Contessa, for a sum “in the low millions”. Further to both purchases, private equity firm Lion Capital consolidated their number two position in […]

Search Engine Optimisation Starter Guide (by Google)

If you haven’t seen it already, I would highly recommend that you watch this interview with Matt Cutts, who is in charge of Google’s Web Spam team. Unless I am mistaken, the point of the video was to clear the air between Google and SEO professional, following Google’s decision to remove certain keyword data from […]

Matt Cutts – Google on Search Engine Optimisation

In my post Google Analytics – Keywords (Not Provided), I said Google’s SSL update has caused an uproar in the search engine community, with some fearing that the end is near for SEO professionals. I went on: Despite this, I remain optimistic about the future of search engine optimisation, as a means of generating enquiries […]

Giving back to #sbs: free SEO for the winners

View this post for up to date information on #sbs Small Business Sunday Small Business Sunday (#sbs) Last November I was fortunate enough to win ‘Small Business Sunday’, a weekly competition organised by Theo Paphitis – former Chairman of Millwall Football Club and current ‘Dragon’. To enter, simply Tweet details of your business between 5 […]

Google Analytics – Keywords – (Not Provided)

In the last week or so, you may have noticed something unusual in your Google Analytics account. If you’re not sure, go to the Google Analytics Dashboard, locate your “Traffic Sources Overview” and then click on “view report”. Google Analytics > Traffic Sources Overview > Keyword (Not Provided) This “new feature” has arisen as a […]

Complete list of Small Business Sunday winners (#sbs @TheoPaphitis)

Small Business Sunday is a Twitter competition organised by Theo Paphitis, providing SMEs with a weekly opportunity for exposure to his ever growing number of followers. If you’re unfamiliar with the details of #SBS, click here for a full explanation of the rules and potential rewards (my original post was updated earlier this month to […]

Domain aliases and duplicate content

For the month of August, I will be working on a range of affiliate websites covering performance knee pads, gardening mats, gaming headsets and cheap performance parts (url’s to follow). The additional income will be more than welcome, however my primary rationale is to provide additional ‘testing facilities’ for Smarter SEO. It should go without […]