My logic for this is fairly simple: by glancing through local press, it is obvious other estate agents have cut back on the number of adverts placed. Stepping up the marketing gives us a relative advantage over rivals, through the sheer fact we will be seen more often, and may not necessarily be more expensive. As a rather nice consequence of supply and demand, marketing cut backs by other firms provides an opportunity for significant discounts to those who look to increase promotion during a recession.
Posted by Adam Arnold
