Will Pedley Racing – Focus ST170 ITB conversion

Earlier this year I asked my friend Will Pedley to have a look at an unusual knocking noise on my Ford Focus ST170. What began as a quick engine swap turned into a full on project. This is the first time Will had tackled a Jenvey ITB (individual throttle body) conversion but you wouldn’t know […]

Continual improvement & a reading list

Continual improvement is important and I have read many books by notable entrepreneurs in an effort to improve my own skill set. However, I don’t have much variety in reading material in terms of genre so I have taken on board various recommendations and decided to read the following…. Tricks of the Mind by Derren […]

The 4am shift. Smarter Card – student discount card

The Smarter Card – student discount and saver card. Local discounts, nationwide. With the SmarterCard now available to students in Coventry and Warwickshire, with Birmingham and Nottingham only a month or so away, content on the Smarter Nights website was in need of an update. Scripting website text is impossible during normal hours due to […]

The Smarter Card

I think the following sales letter provides a perfect introduction to the SmarterCard: Promote your business to over 10,000 local students, free of charge! Dear [Manager’s Name], From September 1st 2009, students from Coventry and Warwick universities will be using the SmarterCard to access special deals and discounts at local businesses like yours. Signing up […]

SmarterNights: The Smarter Card & Event Promotion

SmarterNights as a concept has been mulling around in my mind for a couple of years now, with the intention of providing the following services at launch: – online booking for nights out including restaurants, bar seating, nightclub entry and hotels – online ordering for food, beverages and DVDs I have slowly been generating content […]