You’re probably thinking something along these lines:
Lip balm, sometimes referred to as lip salve, is a waxy substance applied topically to the lips of the mouth. Users of lip balm apply the substance to relieve chapped or dry lips, angular cheilitis, stomatitis, or cold sores.
That’s lip balm: there’s a more to #lipbalm! Confused? Stick with me…
Through my work with SPEED West Midlands I met Lynsey Harris who, trading as Lynsey Luu, designs, manufactures and sells quirky jewellery.
What started out as a Facebook picture (cropped, rotated and posted above), quickly turned into #lipbalm: a trending topic on Twitter.
This is a classic example of guerilla marketing – which relies on time and effort rather than a big budget. Good stuff Lynsey!