Welcome to the Karma Hotel (Smarter SEO)

The Enterprise Fellowship Scheme was a year long course to help recent graduates start their own business. In 2005, I was accepted onto the Warwick EFS program and through this I met John Wood, who now runs a company called SPRUNG.

Further to the decline of Smarter Housing, I got in touch with some of the old EFS team and they were kind enough to provide me with some office space at the Wolverhampton Science Park. It turns out SPRUNG is based in the same building so it was only a matter of time before I bumped into John Wood once more.

John has developed and patented a leaf spring within a honeycomb shell. The product has hundreds of possible applications, however for the time being he is working on a series of kneepads and garden mats which are far superior to anything on the market.

Over time I have become more involved with SPRUNG and recently met Matthew Lockyer, who built version 1.0 of sprungltd.co.uk from scratch using HTML. My first meeting with Matthew was less than an hour long and served as an introduction to WordPress, with maybe 10 minutes of that dedicated to the theory behind affiliate marketing.

This brings me to the title of this blog post, borrowed from the American hip-hop band, Spooks.

It’s obvious from version 2.0 of the SPRUNG website that Matthew immediately grasped WordPress. He’s also launched his own affiliate site, music-vouchers.co.uk and this post on These Ghosts, an up and coming band from Norwich, shows he knows how to structure content for the best possible SEO score.

Matthew has taken on board my comments and paired them with his own initiative to develop an entirely new skill. In doing so, he has shown a real talent for developing WordPress sites.

Where is the Karma you might ask? Well – I’ve been looking for a good WordPress developer for some time….. 🙂

Published by Adam Arnold

Adam Arnold is a 20(ish), father & founder of the Smarter Group; a member of CTVF500; Entrepreneur in Residence @ Wolves Uni; SPEED+ Mentor & an #sbs winner.

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