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Theo Paphitis #TheoSBS – Small Business Sunday

Theo Paphitis #TheoSBS – Small Business Sunday

Small Business Sunday (#sbs) is constantly evolving.
View this post for up to date information!

Every Sunday Theo Paphitis holds a competition for Small Business Owners on Twitter, aptly named Small Business Sunday. Quite simply, 6 small businesses have the chance of a re-tweet to his 50k+ followers.

Theo Paphitis #TheoSBS on Twitter

Theo Paphitis #TheoSBS on Twitter

To enter, simply Tweet @TheoPaphitis between 17:00 and 19:30 on any given Sunday, being sure to include the hashtag #TheoSBS. [update – 22nd March 2011 – #TheoSBS has been replaced with #SBS]

I was absolutely delighted to note that my entry for @SmarterCard was picked along with 5 other lucky businesses for this week’s competition.  If you don’t know already, Smarter Card gives you access to local discounts, nationwide.

It isn’t possible for me to know the exact impact at this early stage, however I have already picked up an extra 20-30 followers and a couple of e-mails directly from businesses who would be interested in offering student discounts via the Smarter Card, which is obviously great news.

On that note, I’m going to end this post by saying a huge “thank-you” to Theo Paphits for picking the Smarter Card entry.

Update:  The inaugural #SBS winners’ event took place on Friday 30th March, 2012, at Edgbaston County Cricket Ground. The event, hosted by Theo Paphitis, saw a huge turnout and was a great success. I didn’t get to go for long but I was fortunate enough to meet the man himself. 

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  • Michael benjamin

    I wonder can somebody kindly help me?

    I heard on LBC that Mr Theo Paphitis has started an advise site for small business.
    Unfortunately I am unable to locate it on the web.

    Could someone kindly give me the corect site address.

    Thank you, your time has been immensly apprecated.

    Regards

    Michael

    • admin

      Hi Michael,

      I’ve managed to get in touch with Theo Paphitis via Twitter and he confirmed the website mentioned on LBC was Smarta – http://www.smarta.com.

      Good luck with your venture!

      Adam

  • John Cashmere

    I just put ‘Small Business Sunday’ in Google knowing it was something to do with Theo Paphitis but I wasn’t completely sure. Thanks to your post I now know exactly what it is all about but I really expected to find something on his own website, which brings me to my question:

    How do you get your post to show up as the top result for searches on ‘Small Business Sunday’ ?

    • http://ceo.smartergroup.biz/adam-arnold-smartergroup-ceo/ AdamArnold

      Hi John,

      Thank you for your question.

      If I may quickly define a term: ‘SERP’ means ‘Search Engine Results Page’ and ‘SERPs’ is simply the plural of that term.

      Google SERPs consist of two elements: paid results and natural results. Paid results will show in a pink box right at the top of the SERP, and a white box in the right hand border of the same page. Both clusters will be labelled ‘ads’. Natural results fill the rest of any SERP.

      I don’t engage in any paid search activity as I believe research which suggests the majority of people using Google or any other search engine focus on the natural search results for one reason or another. Your question therefore relates to how I achieve good ‘natural’ listings on SERPs.

      Good positioning on SERPs comes down to SEO or search engine optimisation. In essence this requires only two things – (1) good content and (2) ensuring search engines are notified of this content.

      With regards to this particular blog post point 1 is covered as the entire entry relates to ‘Small Business Sunday’. The post title and post tags both include the phrase ‘Small Business Sunday’. Point 2 is handled through a good set-up of my blog.

      In recent weeks I have started a venture called Smarter SEO so it is perhaps useful to note I practice what I preach :)

      Should you need any assistance with SEO please get in touch via e-mail. My approach to Smarter SEO is to teach other website owners how to perform their own SEO, as opposed to carrying it out on your behalf on a weekly/monthly basis.

      Adam

  • Richard White

    Theo should sign you up to do his search engine optimisation! Like John I found this post via Google.

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