I think the following sales letter provides a perfect introduction to the SmarterCard:
Promote your business to over 10,000 local students, free of charge!
Dear [Manager's Name],
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From September 1st 2009, students from Coventry and Warwick universities will be using the SmarterCard to access special deals and discounts at local businesses like yours. Signing up is fast, free and a proven method of generating additional sales.
SmarterCard has been operating since 1st August 2005 in the form of a keyring provided to all tenants of our sister company, Smarter Housing Limited; a leading provider of high quality student accommodation. From September the SmarterCard will enable all students at universities and colleges within the West Midlands to obtain the same great deals.
The initial subscription of SmarterCard has now sold out and we are looking to add one more [Business Type] before the the next academic year begins. Our research has identified [Business Name] as a local favorite and we therefore wish to offer you free promotion to our network of over 10,000 students.
Our Business Development Manager, Duncan Snelgrove, will be visiting [Leamington Spa / Earlsdon / Coventry] during the week commencing [date] to agree terms with one [Business Type]. To avoid missing out on this great opportunity, please call [tel] or [e-mail] to secure an appointment.
Adam Arnold B.Sc Hons. (Econ.).