The Smarter Card grants the bearer access to exclusive local discounts, nationwide. The card is sold by on-campus resellers and also through partner stores, all of whom receive a commission for generating sales.
However, in this time of austerity, online business should not be sniffed at. I am not happy with performance of the Smarter Card in searches for student discounts in X and/or Y student discounts and as such am working hard on improving this in the near future.
Taking things one step at a time I have created a new page, Student Discounts, which will serve as a landing page for Google searches on student discounts. How I manage to integrate this with the Smarter Card without causing duplication is yet to be decided, so I’ll sleep on it and sort it out in the morning 🙂