The Smarter CEO :: Adam Arnold's work - life blog

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Smarter Card Search Engine Optmisation

Students Save Money with the SmarterCard – local discounts, nationwide.

The SmarterCard is starting to perform a little better in the SERPs for searches on student discount cards in Leamington Spa and Coventry. Most of the results are actually on this blog as opposed to SmarterNights and whilst this isn’t such a bad thing I’d prefer it to be the other way around.

Our primary search term is ‘student discounts’ so I have gone ahead and created an appropriate sub-domain on SmarterNights.com which is in essence a glorified RSS feed. All existing SmarterCard deals are being added to student-discounts.SmarterNights.com over the weekend and, as you can probably guess, any new discounts, savings or special offers will be posted as they become available.

Doing my searches I also noted that my entries on the potential joint venture between the SmarterCard and the Splat Card [see here here here and here] are outperforming SplatCard.com. I suspect all entries will be bumped fairly soon but it is nice to see some Google love for The Smarter CEO :)

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