Smarter Housing – Raising The Standard is a registered trademark. Sadly, I didn’t bother doing the same thing for the Smarter Card. This is partly because I have been using a variety of strap-lines and guaging how these perform in the search engines.
Amongst others I have used:
Smarter Card – exclusive local offers, nationwide
Smarter Card – local offers, nationwide
Smarter Card – local discounts, nationwide
In terms of search engine performance I prefer ‘local discounts, nationwide’ but temporarily ran with ‘local offers, nationwide’ as the Smarter Card is more than just a student discount card.
This morning I was reviewing performance for the ‘exclusive local offers, nationwide’ strap line and was shocked to see it in use on another website – the Savvi Student Discount Card.
My response to this is obvious – ramp up my efforts on the Smarter Card. In the meantime I shall leave you with this:
Imitation is the sincerest (form) of flattery
– Charles Caleb Colton