Question: Who is Simon Edhouse and why is there a “Mr. Simon Edhouse” entry on Encounters of an Entrepreneur?
I’ve just got home and found out my internet is on vacaction. Given I have an *urgent* e-mail to send out I’ve had to get onto Virgin Media tech support….
There’s only so much distorted MJ I can handle, so I started browsing Facebook on the old iPhone and stumbled upon an absolute gem of a link from Hermione Way of Techfluff.tv. At first glance, I couldn’t work out why Hermione’s link was getting so much attention:
I would like to catch up as I am working on a really exciting project at the moment and need a logo designed. Basically something representing peer to peer networking. I have to have something to show prospective clients this week so would you be able to pull something together in the next few days? I will also need a couple of pie charts done for a 1 page website. If deal goes ahead there will be some good money in it for you.
Nothing unusual here – a new business seeking free consultancy from a design and branding expert. To be honest, I’ve written very similar e-mails myself 🙂
I believe free consultancy, particularly related to design and branding, is an essential factor in the success of a new business. A new business can look much more credible with a decent set of business materials (website, letter heads, compliment slips, business cards etc etc) which can help with securing clients, growth and so on. Assuming designers choose the right businesses to work with, some free work could/should result in paid work down the line.
Back in 2005, David Bland (Bland?) was kind enough to help out with the Smarter Housing branding, modifying the logo slightly before producing templates for basic business stationary. His work looked very professional and helped both of us – I was able to get a foot in the door with early clients and Bland? has had plenty of paid work since. More recently ‘designer Dave’ was more than happy to design the Smarter Card and stationary templates, at no cost. Of course, as soon as we began trading and required promotional materials including posters, flyers and stickers, I sent the work to Bland? as a typical paying customer.
Have a little nosey at http://www.27bslash6.com/p2p.html and you’ll see Simon Edhouse has a very different approach to securing free consultancy. The series of e-mails between David Thorne and Simon Edhouse makes a very entertaining read.