The SmarterCard is now gaining momentum in Royal Leamington Spa, so I have started to develop the kind of web content students would expect if browsing SmarterNights.com/Smarter-Card/. It is essential we do not put off potential customers (students at the University of Warwick and Warwickshire College) and I believe a poorly developed website is one such way of doing so.
With the number of local businesses now signed up to the SmarterCard I have started to separate them into various categories. To future proof the site, these are in essence sub-categories already.
Eat in Leamington Spa –
Student discounts listed under ‘eat’ range from 20% off food at the Jug & Jester to 20% of Dominos Pizza (collection only) to 20% off delivery food from Brunswick Balti. All major food types are, if you will excuse the pun, catered for. Student discounts are available on bar food, Chinese food, Indian cuisine, pizza to eat in or for home delivery, and other forms of Asian cuisine, such as Balti and Thai.
Drink in Leamington Spa –
A rather obvious category. Student discounts available with the SmarterCard come with a ‘drink responsibly’ warning. From fifty percent off cocktails at The Avenue (and the Tavistock!) to staff price drinks at Kelseys Bar.
Dance in Leamington Spa –
The SmarterCard isn’t just about student discounts. For that little bit of exclusivity we have ensured the SmarterCard can be used for queue jumps and VIP entry. For instance, SmarterCard holders are entitled to queue jump at Evolve Nightclub on the main student nights – Tuesdays and Thursdays.
Hair & Beauty in Leamington Spa –
I still haven’t decided whether or not this will include general clothing, however this category will include the various hair, nail, beauty and tanning salons that have agrees to offer student discounts in association with the SmarterCard.
Everything else in Leamington Spa –
I need a bit more inspiration before I can eloquently define the other categories. Student discounts are available on a diverse range of products and services, from furniture to driving lessons.