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Marketing in a downturn

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My logic for this is fairly simple: by glancing through local press, it is obvious other estate agents have cut back on the number of adverts placed. Stepping up the marketing gives us a relative advantage over rivals, through the sheer fact we will be seen more often, and may not necessarily be more expensive. As a rather nice consequence of supply and demand, marketing cut backs by other firms provides an opportunity for significant discounts to those who look to increase promotion during a recession.

Beat the 2008 Recession: A Blueprint for Business Survival Coping with Recession: UK Company Performance in Adversity (National Institute of Economic and Social Research Economic and Social Studies) Beat the Recession: Proven Marketing Tactics: 139 Proven Sales Letter Writing, Direct Marketing and Business Development Tactics Make Short Work of Recession Fears Business Stripped Bare: Adventures of a Global Entrepreneur

Posted by Adam Arnold

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  • http://www.dailydirectmarketingtips.com Ben Waugh

    Can you tell me who did your layout? I’ve been looking for one kind of like yours. Thank you.

  • http://ceo.smartergroup.biz/adam-arnold-smartergroup-ceo/ AdamArnold

    Hi Ben,

    I used a template called by Design Blog…. if you scroll right to the bottom of this page there’s a clicky link.

    The rest is just endless hours fiddling with the settings!

    Regards,

    Adam

  • http://ceo.smartergroup.biz Adam Arnold

    I was delighted to read that a seasoned business mind has similar views on marketing in a downturn.

    Doug Richard’s “6 rules for survival in economic downturn” can be found here:

    http://www.venturenavigator.co.uk/content/591?s=true

    1. CASH IS KING
    2. COLLECT WITH PASSION
    3. DON’T DEPEND ON ANYONE
    4. YOU CAN ALWAYS CUT MORE
    5. TALK TO YOUR LENDERS
    6. BUSINESS SURVIVES ON THE BOTTOM LINE. NOT THE TOP LINE

    I’d like to think some of Doug’s experienced rubbed off when I had the pleasure of meeting him at the 2005 Venture Fest, where I gave an after dinner speech to 200 or so delegates as a ‘showcase’ for the Enterprise Fellowship Scheme.

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