The concept is very simple:
1) You manage a blog
2) You drive as much traffic as possible to your blog
3) You sit back and watch your bank balance expand from affiliate marketing revenue
As I have said before, making money online is not, as many websites suggest, a key to immediate wealth.
(1) You manage a blog
This part of the exercise is fairly simple. At the most basic level, sign up for a free WordPress or Blogspot account, and you can begin posting almost immediately. My first effort at online blogging was on Blogspot (see HERE) which has certain advantages when it comes to points (2) and (3).
As I see it, there are two factors to consider at this stage:
a) You need to write about a subject with which you are familiar (the internet has enough rubbish on it already, so save us the hassle of reading further nonsense!); and
b) You need to blog on subjects people are interested in.
(2) You drive as much traffic as possible to your blog
If you’ve signed up for a free account with WordPress or Blogspot, this part is relatively simple. New posts pop up (for a nanosecond) on the main page of both sites and as such there’s every chance someone will click through and begin reading. If they like your blog then the chances are they will bookmark it and come back again in future.
Whether or not you have chosen this option, driving further traffic to your blog requires a little more effort. The primary source of traffic for Encounters of an Entrepreneur is through the Google search engine. This isn’t by chance – I have been trying to learn the skills of Search Engine Optimisation for a few months now, with the long term aim (24 months) of seeing SmarterHousing top of a Google search for any property or housing related search term. To give a very basic summary of the theory of SEO, you need:
a) good content, with keywords relating to your chosen topic repeated at regular intervals throughout your posts and blog site
This is mostly down to you, the author. Writing in concise English is the way forward – text speak won’t get you anywhere. Don’t go overboard with repetition of your keywords as Google consider this as keyword spamming and this hinders search engine performance.
b) a sitemap, which tells Google whenever your blog is updated, and allows indexing of your blog’s content
c) links to your blog from other websites.
This requires a bit of intuition and some manual labour. As an example, I browse numerous forums which focus on business and entrepreneurship. Whenever I reply to a thread topic, I have a signature which contains my name and a link to Encounters of an Entrepreneur. Be warned: some forums don’t allow linking to commercial websites so be sure to read the terms and conditions of the forum first. To further increase the number of links to Encounters of an Entrepreneur I will often cite specific posts if it is relevant to a thread topic or, if my common sense tells me it isn’t blatant spamming, sometimes I will post a link to one of my companies such as SmarterHousing, SmarterHotels, SmarterHolidays or SmarterNights (if you’re getting the hang of this, you will note each one of those sites has just picked up an extra link from elsewhere on the web).
Related to the concept of external links, you also want to have internal links: links from one part of your blog to another. Again, don’t go overboard with these as it can be detrimental to your SEO performance.
(3) You sit back and watch your bank balance expand from affiliate marketing revenue
A simple search for “affiliate marketing” will bring up endless companies who offer to pay you for advertisements posted on your website, so I won’t try and coax you into any particular provider.
In essence there are two different types of making money from these companies:
a) Pay per click advertising
If you ever see an “ads by google” banner on a website, you know that the owner will receive something in the region of £0.01 to £10 every time you click on one of those adverts. I did use Google Adsense for a while and brought in $100 every couple of days, but I got banned for abusing their Terms and Conditions. I have enquired as to what I was doing wrong, although I am told Google “cannot disclose this information to protect the integrity of (their) systems” so I suspect the Small Claims Court will provide the highest chance of me being paid the $1,300 in my suspended account!
Google’s decision to ban me has given me a much needed kick up the backside: I now use a number of affiliate sites which include pay per click but also sales based commissions.
b) Commission on sales
As an easy example, if you were to click on the Amazon banner on the right hand side of this page and purchase any of the items listed under my own shop, I would receive a cut in the region of 5-30%. On SmarterNights I run a couple of ‘bounty’ adverts, which give you a one off fee of £1 – £100 whenever someone registers an interest for that particular product.
Whilst these kind of adverts are very appealing, you need to consider you don’t make any money if traffic from your site doesn’t lead to concrete sales. By comparison, you get paid whenever someone clicks on a pay per click advert, regardless of whether or not they go on to make a purchase.
My own interest in blogging for revenue started when a good friend of mine mentioned a couple of sidelines to his existing business. Only a couple of months ago he set up this site – www.wii-usa.com and has pulled in excess of £300 over the last two days, from eBay referral fees alone! I’m slightly envious as I know his beer fund will only continue to grow in the weeks running up to Christmas.
Posted by Adam Arnold
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