The Smarter CEO :: Adam Arnold's work - life blog

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Get Adam Arnold to the top of Google

Get Adam Arnold to the top of Google – background

I have come to the decision this blog needs to appear at the #1 position in Google (or other SERPs) for searches on “Adam Arnold”. If I may borrow Simon Woodroffe’s philosophy on life for a moment: I am doing so, not for a desire to be #1 in the Google SERPs but through fear of not being in top spot.

During the latter part of 2008 I was mentioned by name in a number of articles on up and coming entrepreneurs. The most notable involved a supplemental pull-out to a weekend edition of The Guardian, covering new members of Courvoisier’s Future 500 Network. Within days of the publication I had seen 200+ hits to this site from people Googling adam arnold courvoisier and adam arnold smarter group. What I didn’t see was hits relating to ‘adam arnold’ and IMHO this gives rise to potentially missed opportunities. I can’t be 100% sure a potential customer, client or partner didn’t fail in their efforts to find me.

This post will serve as a diary of my attempt to get Adam Arnold to the top of Google SERPs. I’m hoping it will evolve into a bit of an SEO guide but I am confident I will stumble upon many strategies that simply don’t work.

My thoughts on being found in Google SERPs

Many years ago, well before I understood implications of copyright, I registered the domains GoogleMe.co.uk and GoogleMe.com, with the intention of selling on individual and/or company subdomains. I thought that if someone could quickly be found in Google there were obvious benefits and people would like the idea of being able to say ‘Google Me’ and guarantee their contact information would be seen. Thankfully, I never went ahead and as such avoided the potential wrath of Google’s lawyers.

Clearly, millions of people now see the value of being found in Google and many of those will make a living on helping companies with their ‘online marketing strategies’.

Skipping to the recent past I have tried to take on as much knowledge as possible relating to SEO / search engine optimisation and would like to think my skills aren’t too shabby. Not so long ago, my wife and I arranged a charity lunch & auction in support of the NSPCC and I can see from Google Analytics alone that over 70% of visits to the event page (posted on SmarterNights) came via Google. Specific searches include ‘lunch at mechu’, ‘mechu lunch’, ‘NSPCC charity lunch’ and ‘NSPCC lunch’. As of April 2009 all of these searches pull up SmarterNights in the top 10, although that will decline over time – as is the nature of Google.

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