In Get Adam Arnold to the top of Google I first introduced my interest in search engine result pages (SERPs). At the time of posting you would have been hard pushed to find ceo.smartergroup.biz by entering “Adam Arnold” in Google or any search engine of your choice and the post title should therefore be self explanatory.
I kept the post updated over a period of two months, by which time Adam Arnold – The Smarter CEO had appeared on page 1 of the Google SERPs. Since the most recent update in May of 2009 I have completed neglected the task of ‘search engine optimising’ my own name, however – all is not lost.
The beauty of SEO is that once you implement a particular strategy it will continue to work for you over time. The techniques used in my original post have continued to work in the background and if you Google “Adam Arnold” you will now see this site on page one, position two.
While I have managed to jump above all domain names containing ‘Adam Arnold’ I seem to have come up against the Film 4, which has a profile for an actor sharing my name. I have plenty to keep me occupied at the moment (more on this soon!) however the challenge will be picked up again in the near future.