The Smarter CEO :: Adam Arnold's work - life blog

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Content is king

For anyone who has noticed a total lack of updates to ceo.smartergroup.biz, I apologise. 18 days into 2009 and I haven’t had a single minute spare to reflect on recent encounters and/or draw anything useful from them.

January is always a busy time of year with SmarterHousing, given students typically look for accommodation around about now, and Google Analytics is showing around 6,000 hits per week on the student accommodation website, which equates to a busy office! This level of traffic is actually down on the same time last year, although there was a 320% increase to web traffic through the end of December so we’re actually ahead at this point in terms of conversions (the percentage of our student housing which is already let for 2009/2010).

I have been also managing the roll out of SmarterNights’ first student event – Touch Tuesdays which takes place at Kelseys Bar and Evolve Nightclub. Although SmarterNights isn’t nearly as time intensive as SmarterHousing, this is now a live business and takes priority over my online musings.

Throw into the mix I am trying to make use of nearly 30 domain names acquired over the past 5 years and you may begin to understand why I am struggling to fit everything into the pitiful 24 hours we are given each day….

SmarterGroup websites – many a work in progress……

The Smarter Group
Encounters of an Entrepreneur
SmarterGroup BLOG
Smarter Housing – Find Accommodation Online
SmarterHousing2012.com
SmarterHousing2012.co.uk
SmarterLettings
SmarterNights
SmarterNights BLOG
SmarterHotels
SmarterHotels BLOG
SmarterHolidays
SmarterHolidays BLOG
DeliveryDan
SmarterBrands
Smarter Poker
Poker News
Smarter Models CO UK
Smarter Models COM
SmartOptical

Posted by Adam Arnold

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