The gaming industry shows no signs of being affected by the global economic downturn and is set to be worth in excess of £50 billion by the end of 2012, once the likes of FIFA 13, HALO 4, Assassins Creed III and Call of Duty: Black Ops 2 have been accounted for.
Call of Duty: MW2, BO & MW3 – Back to back to back records
Last November, Modern Warfare 3 obliterated all entertainment records by selling 6.5 million copies on launch day, generating almost £300 million in revenues worldwide. To put that in perspective, Harry Potter and the Deathly Hallows smashed box office records with a modest £60 million.
Don’t be fooled into thinking this was a one off. MW3 marked the third consecutive sales record for Activision, the publishers behind the Call of Duty franchise. In 2010, Black Ops hit 5.6 million sales on day one, almost a million more than Modern Warfare 2 managed back in November 2009.
The question is, can Black Ops 2 carry on this trend? If the marketing hype is anything to go by, then it looks very likely.
Call of Duty: Black Ops 2 “Surprise” Trailer
Guess who’s bought a jet to a gunfight?
The latest Black Ops 2 trailer has been directed by Guy Ritchie, who says his motives lie closer to home than most might think. In an interview with Sky News Ritchie confessed that he was trying to win some “credibility points” with his son, who is a huge Call of Duty Fan.
Alongside the likes of Iron Man (Robert Downey Jr.) you may also spot a couple YouTube stars, namely FPS Russia (Kyle Lamar) and iJustine (Justine Ezarik). Treyarch’s decision to throw in a couple of household names – amongst the gaming community – is a stroke of genius in my opinion.
Roll on 13th November, 2012.