Its all about search engines, really. I’ve replaced the text on my landing page with some optimised content, relative to what I am hoping to achieve in the search engine results pages (SERPs). For my own reference, here is the old welcome page…..
Adam Arnold incorporated Smarter Group Limited in August 2005, and the company was to serve two primary functions:
1) To facilitate access to funding and support for young entrepreneurs; and
2) To act as vehicle for branded entrepreneurship.
SmarterHousing was the first company formed, launching in January 2006 with a modest portfolio 20 properties for students at the University of Warwick. An experienced team were “on board” for support and guidance, but the day to day responsibility fell with CEO Adam Arnold until September 2007, when full time staff were first taken on.
SmarterHousing now offer over 200 properties suitable for students studying at universities in Birmingham, Coventry University, Nottingham & Nottingham Trent Universities and the the University of Warwick. Much of the day to day responsibility is handled by the ‘team’, leaving Adam Arnold free to focus on expanding the business into new areas and new markets (such as residential sales & lettings!) and, of course, other ventures under the Smarter brand.
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