The Smarter CEO :: Adam Arnold's work - life blog

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Adam Arnold fails at… being Adam Arnold

Adam Arnold fails at… being Adam Arnold

Yep. That’s right. I fail at… being me!

Towards the latter end of 2008 I became interested in the way search engines work as I realised it was almost impossible to find me by Googling “Adam Arnold”.

Why did this matter? At the time I had just been invited to join the Courvoisier Future 500 Network which, amongst numerous other perks, included a feature in the Guardian’s Sunday supplement.

Don’t get too excited – my entry was far from a double page spread, but it did list my name & company alongside everyone else from the 2008 CVTF500 cohort. Sadly, there was no link to my (former) business, Smarter Housing.

Obviously, this prompted me to Google myself. Could people find me by name only? Sadly not.

In the months that followed, I documented my efforts to Get “Adam Arnold” to #1 On Google and by March 2009, I had achieved my goal. I suppose you could say this was my first official foray into the world of Search Engine Optimisation (although I had inadvertently being doing many of the on-site & off-site SEO techniques that I now teach via Smarter SEO).

I’ve held that position until… today. Obviously, this is a major fail as far as my own SEO is concerned! That said, it is hardly a surprise as I have been pipped by an IMDB entry… a domain which has been creeping up on me over the past few years. But, it is something that can be easily fixed.

How to get “Adam Arnold” to the top of Google… part 2!

For starters, I need to freshen up this blog. I don’t post as much as I used to and this is going to have an impact on my SERP (search engine results page) performance. Google likes fresh content and I’m a little out of date at the moment. First stop, I should probably replace the image on my homepage with something a little more recent….

Adam Arnold with Phil Law at the SPEED WM showcase

Adam Arnold with Phil Law at the SPEED WM showcase

As you can see, I haven’t aged at all over the past 7 years. I have, however, consumed many, many pies. An issue I am trying to rectify as per my health & fitness posts :0)

Another area for improvement is that of my blog categories, which had become really fragmented over the past few years. I did actually address this last month and recategorised hundreds of posts so that they are now grouped more effectively, stripping out numerous sub-categories in the process. It is possible that this has had a negative effect on my search engine ranking but that will just be a temporary blip.

Finally, I have pretty much stopped all off-site SEO as I just haven’t had the time of late. Personally,  I see this is as the biggest reason for my recent dip … and will need to make time to use forums & blogs if I wish to prevent myself from falling any further.

This post may seem a little over dramatic but when I make a living from telling people to “Google Me” I really can’t be in any position other than #1. For now, I’ll just have to tell people to search for “Adam Arnold SEO” where (along with many other three word searches) I still come out on top!

Update: 29th January, 2013 – back on top!

I guess this shows the importance of fresh content. Within 10 minutes of posting this entry I found myself back at #1 for “Adam Arnold”. Nonetheless, I will still dedicate more time to this blog over the coming weeks and months.

The importance of fresh content: Adam Arnold Google search

The importance of fresh content: Adam Arnold Google search

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  • Adam_Arnold

    Back on top…. :)

    • Adam_Arnold

      Back down to #3 and completely gone from the search results. Should probably get back on it….