5. Possibly the most significant plus point is Twitter Search. With the exception of a few users who protect their updates, most of the content on Twitter is freely available to all and Twitter Search allows you to eavesdrop on what is essentially one massive chat room.
From a business perspective point (5) is an absolute goldmine and why I suspect Twitter, or something very similar, could alter the way in which companies target potential customers. Google paved the way for paid advertising and Facebook is now taking this one step further, bringing in several additional demographic tags. Consequently, it is possible to be very precise when sending out Facebook adverts which makes it a very cost effective means of promotion. As an example, at the start of every house hunting season I use the Facebook system to promote SmarterHousing and can be sure that every student at the University of Warwick [who is signed up] will see a promotional banner. There is no need to worry about non-students viewing the ad, increasing effectiveness & reducing the cost of each campaign.
Whilst Twitter won’t replace paid advertising, I suspect it may become a huge compliment to any online marketing strategy. As I see it, the idea is simple: bung your products or services into Twitter Search and then join any ongoing conversations. Sticking with SmarterHousing, I can search for ‘student accommodation’ (etc) and find people who are in need of our service. Even easier: you search for people who want your product and you let them know it is there.
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