The Smarter CEO :: Adam Arnold's work - life blog

Costa Concordia memorabilia

Published by in News on January 31st, 2012

Since news broke of the Costa Concordia disaster, I have been keeping track of rescue attempts via the Sky News website. I am sad to note official rescue efforts have now been called off, despite the fact more than 10 people remain unaccounted for.

Whilst it is unlikely that anyone would be alive after such a long time, having a body (dead or alive) gives some element of closure for the friends and family of those involved. My heart goes out to all those people who will now be dealing with the “what if” factor.

Costa Concordia disaster

Cashing in on disaster: Costa Concordia on eBay

It should come as no surprise that eBay is now flooded with Costa Concordia memorabilia. That said, Sky News reported two items which I really didn’t expect. I was unable to find the first, for t-shirts reading “I survived Costa Concordia”, and can only assume they have been removed due to severely poor taste. The second relates to a Costa Concordia poker/casino chip, which has a buy it now price of more than £1,100! Bidding currently stands at £573 (20:32 31/1/2012).

Costa Concordia poker / casino chip - authentic?

Costa Concordia poker / casino chip - authentic?

Is this authentic? I have my doubts. The seller has pictured their cabin key next to the chip but neither seem to exhibit any signs of water damage. I suspect this is a case of a former passenger trying to cash in on recent events but would be happy to be proved wrong.

#sbs SEO freebie for Alyssa Smith

Before I get into any detail, I must congratulate Alyssa for her #sbs win on Sunday 22nd January, 2012.  For more information on why I do these, please read this post.

Alyssa Smith, a bespoke and celebrity jeweller specialising in contemporary and personalised jewellery. Buy online at alyssasmith.co.uk.

Alyssa has confessed to being a little scared of technology, so I shall try to make this #sbs SEO freebie as simple as possible, focussing on techniques that require absolutely no technical know-how.

SEO is made up of three elements. The first, on-site SEO, concerns all of the content on any given website. The second, structure/code, merely enables you to get the best out of your on-site SEO. Finally, off-site SEO, is the way in which you publicise your products and services elsewhere on the web.

On-site SEO

Images names

Images are a really great way to improve your position in the search engine results pages (‘SERPs’). Right now, pretty much all of your images are a missed opportunity as they aren’t named properly. Whilst some mention the name of your design, the majority have been uploaded directly from a digital camera and bear names such as DSC2302354.jpg.

With images, you have up to 70 characters to make an impact on search engines. Always try to follow the same format when naming images, for example:

[Company Name] [Product Name] [Short Description].jpg

As an example, consider the following:

http://www.alyssasmith.co.uk/prodimages/DSCF1844_small.JPG should be something like
http://www.alyssasmith.co.uk/prodimages/Alyssa Smith Jewellery – Amazeballs – Sterling Silver Necklace.jpg

Whilst that may seem like a really long image name it is only 66 characters and is a massive improvement on DSCF1844!

The point of doing this is to give search engines a better understanding of the content on your pages. They don’t have eyes, so you need to tell them it’s all about Alyssa Smith Jewellery.

Other considerations

If I were to address all of the issues here, I would suggest getting a sitemap.xml file, custom page titles [much like images these are currently a wasted opportunity] and meta descriptions [a 160 character section of text which tells search engines what to expect; most of these are blank at the moment].

Code wise, your website is completely sound so I shall avoid mentioning it :)

Off-site SEO

I know you already have a Twitter presence, but I can’t see any mention of Facebook, Google+ or Linked In. All of these websites offer a great way for you to build up credible back-links to your website. Whenever you add a new product or have some interesting news to share, mention it on all of the above with a link to the corresponding page on your website.

Beyond social media, get involved with blogs and forums.  A quick search of Google led me to the UK Jewellers’ Collective. Sign-up for a free account and set up your signature along  these lines:

Kind regards,

Alyssa Smith
Celebrity Jeweller

Once done, introduce yourself and get involved in topics that introduce you. So long as you’re not blatantly spamming your products, forum owners tend to turn a blind eye to links in your signature.

I’m sure you can find others without too much work :)

If you invest just 30 minutes per day in forums, blogs and social media you will be building up a great portfolio of back-links which helps to push you up the SERPs.

Just bear in mind – you need to be engaging on relevant forums. It’s ok to get involved with general business & entrepreneurship websites (Young Entrepreneur being one that springs to mind) but I suggest focussing on jewellery, fashion and design.

Good luck :)

Baxter Todd Letting Agency – Missing in Action?

For those of you that don’t know, I founded a company called Smarter Housing in August 2005 with the aim of Raising the Standard (TM) of student accommodation. In the summer of 2008 the company was flying along, with a huge portfolio of student properties and, as recognition of my efforts, I found myself acting as an ambassador for several government enterprise agencies as well as giving presentations to budding entrepreneurs at schools and colleges around the West Midlands. To top it all off, I was invited into the prestigious Courvoisier Future 500 network.

Adam Arnold at the New Venture Fest in 2005

Adam Arnold at the New Venture Fest in 2005

Shortly after the birth of my son in July 2008, I found myself involved in a complicated divorce and pretty much lost the plot. I made poor management decisions and in May 2010 the company ceased trading as a result of a huge financial black hole.

At the time, there were lots of angry landlords who thought I had simply pocketed the money. Further to a review by SJ Accountancy Services (Leamington Spa), the fraud squad and the Insolvency Service, the majority of Landlords acknowledged I hadn’t stolen any money, rather, I made a giant hash of things. In short, I (yes, my staff – but it was my fault) failed to collect more than £200,000 in rent.

What happened to Baxter-Todd? Don’t jump to conclusions!

One of my former employees went to work for another Leamington Spa letting agency, Baxter Todd, taking a few Landlords in the process. I feel sorry for all concerned as, less than 24 months later, Baxter Todd has closed in suspicious circumstances. For my former employee, that pretty much puts an end to her ability to work in property ever again. For my former Landlords, they now face the possibility of being stung for a second time.

But why am I sympathetic towards Carl Baxter, owner of the Baxter-Todd letting agency? Well, much like I was, he is now being persecuted in the local press as well as number of property blogs. Whilst it is possible that Mr. Baxter is enjoying an extended holiday in the south of Spain, I suspect that nothing illegal has taken place.

If it turns out that rent and deposits have been stolen, I have no doubt that the appropriate punishment will be handed out. In the meantime, stop speculating and focus on what matters: getting your money back!

I am a Landlord affected by the Baxter-Todd closure: what do I do?

If I were you, I would contact Stephen Hughes on 01926 336 220. His companies can help with recovering lost funds and the ongoing management of your property/properties.

When Smarter Housing fell over, several Landlords opted to use SJ Accountancy Services to compile my non-existent rent accounts which prompted company owner, Stephen Hughes, to form S&J Estates. Both companies now trade out of my old premises on Spencer Street, Leamington Spa.

In many cases, Landlords have now been paid money owed by their former tenants (money that I should have collected). The majority of tenants paid when presented with rent accounts but some have been taken to Court. I continue to make myself available for trial dates, however the applications and paperwork have been handled by S&J Estates.

I am a Tenant affected by the Baxter-Todd closure: what do I do?

Many sources are claiming that Carl Baxter is not returning calls. From experience of this sad situation I can say that he may be receiving hundreds of calls per day and simply cannot respond to them all. Be persistent & keep calling any numbers you have available!

In the event you are unable to get in touch and fear for your security deposit, it is – unfortunately for them – the Landlord’s responsibility to pay you back. However, bear in mind the Landlord may also have lost money here so be reasonable and give them time to pay it back.

Such is the compensation culture in which we live these days, I have no doubts some of you will be thinking “the deposit hasn’t been protected and I will get 3 times that amount as a penalty payment”. Unlikely. Firstly, I know my former employee was pretty hot on protecting deposits so I’m 99% sure they will be taken care of. If not, a recent legal case has set a precedent meaning Landlords won’t get hit with the 3 times deposit penalty so long as they protect the amount in question – and they have up until the day before the court hearing to get this done.

Good luck!

 

© Adam Arnold 2002 - 2011