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About Adam Arnold – The Smarter CEO

Adam Arnold as a schoolboy I was born in Wordsley in 1983 and went to Haden Hill School until it was knocked down and replaced with a housing estate. I can vaguely remember looking round quite a few possible alternatives, eventually ending up at Bromsgrove School in Worcestershire. The bulk of my life to dateContinue Reading

Coventry Student Discount Card

Following hot on the heels of the SmarterCard student discount card in Royal Leamington Spa, we have started to sign up special offers on products and services in Coventry and Earlsdon, catering for Coventry University students and a small percentage of Warwick students who reside in Earlsdon and the areas surrounding campus. Businesses in CoventryContinue Reading

Applying SEO to Smarter Housing

This article on Search Engine Optimisation (or Optimization to the non-brits reading this) comprises extracts from a document I put together for Smarter Housing Ltd. As I was learning SEO for the first time, I wanted to document different theories and their impact on traffic to the Smarter Housing website. Please note: all figures andContinue Reading