Twitter as a B2B tool for the SmarterCard

Securing new student discounts
Securing new student discounts

In recent weeks I have started Tweeting again in an attempt to secure additional discounts for Smarter Card holders.

From a B2B perspective Twitter can be a very effective way of communicating as in many cases you can have direct access to the decision maker of any particular business. As a simple example, I recently Tweeted “@PantsPeople, would you be willing to offer a student discount to @SmarterCard holders?”

Within 24 hours I had received a reply. A quick exhange of e-mail addresses by DM (direct message) and we were able to confirm terms and conditions. I am pleased to say Pants People are offering all Smarter Card holders a 15% discount off their range of stylish mens’ underwear. Even better, this deal can be used in conjunction with all other offers on their site, with the exception of the 15% off launch offer (only available if you have received a Pants People launch promo flyer).

The team at Pants People have also been kind enough to pop up a blog post about the deal. I’m obviously going to return the favour over on Smarter Nights. Clicking the image below will take you directly to the Pants People entry, listed under national student discounts.

Pants People Student Discount
Pants People Student Discount

AR Flight Record Update Available

AR.FlightRecord version 1.1 for Parrot’s AR Drone is now available to download from iTunes.

AR FlightRecord ver 1.1 now available
AR FlightRecord ver 1.1 now available

New features in version 1.1

As you can see the video below, the developers have added an altimeter, speed indicator, directional gyro and artificial horizon to the existing spec list.

Further details and downloads

For further information, photos, videos or to download AR.FlightRecord please click here.

Call Of Duty: Black Ops Pre-order Bonus & Competition

Were you looking for information on COD: Black Ops 2? The latest instalment in the Call of Duty series is available from midnight on Tuesday 13th November 2012. To find out the best place to pre-order your copy as well as in depth information on classes, perks, kill streaks, point streaks, weapons and ever popular Zombies, check out

Zombies is back in Call of Duty: Black Ops 2
Zombies is back in Call of Duty: Black Ops 2

Bonus Preorder Pack Exclusive to GAME Group Online

When customers preorder Call Of Duty: Black Ops on Xbox 360 or PlayStation 3 they also receive an exclusive flight suit avatar skin for Xbox LIVE or Sony PlayStation Home & an Official Call of Duty: Black Ops Cell Digital Disk which includes wallpaper, trailers and screensavers.

Preorder Competition – Win A Free Upgrade To Black Ops Prestige Edition

Two lucky gamers each day will be upgraded to the Limited Prestige Edition worth £129.99 without you having to pay a penny extra. To be in with a ‘shot’ of winning, customers just have to preorder the Call Of Duty: Black Ops Standard edition on Xbox 360 or PlayStation 3!


[removed due to being waaaay out of date. Looking for information on Black Ops 2? Click the banner above!]

If you follow me on Twitter you’ll know I’ve been working on a website for Will Pedley Racing.

Will wanted me to replicate the look and feel of his existing website in such a way that would allow him to make changes himself.

The answer? WordPress.

After learning the basics of CSS and PHP I cobbled together a test site and Will gave it the thumbs up. The core site is now online at and will soon be completed – there are additional sections to go online including the Will Pedley Racing shop, testimonials, a gallery of recent projects and a section specific to race day enthusiasts.

In the meantime,  [sarcasm] enjoy my awesome video editing skills [/sarcasm]:

As you can probably tell, that’s my WPR ST170, which is running on Jenvey ITBs, Milltek De-Cat, V4 Engine Management and some other goodies 🙂

Savvi Student Discount Card

Smarter Housing – Raising The Standard is a registered trademark. Sadly, I didn’t bother doing the same thing for the Smarter Card. This is partly because I have been using a variety of strap-lines and guaging how these perform in the search engines.

Amongst others I have used:

Smarter Card – exclusive local offers, nationwide
Smarter Card – local offers, nationwide
Smarter Card – local discounts, nationwide

In terms of search engine performance I prefer ‘local discounts, nationwide’ but temporarily ran with ‘local offers, nationwide’ as the Smarter Card is more than just a student discount card.

This morning I was reviewing performance for the ‘exclusive local offers, nationwide’ strap line and was shocked to see it in use on another website – the Savvi Student Discount Card.

My response to this is obvious – ramp up my efforts on the Smarter Card. In the meantime I shall leave you with this:

Imitation is the sincerest (form) of flattery

– Charles Caleb Colton

Angry Birds Halloween Edition

Angry Birds is back with a special Halloween Edition, available for iPhone, iPad and iPod touch. Click the image below to be taken to the download page on the App Store – it is 59p you will not regret spending 🙂

Angry Birds Halloween Edition
Angry Birds Halloween Edition

If you’re new to the series, the following Angry Birds Halloween Edition Promo Video should give you an idea of what to expect:

Belkin TuneBase Product Recall information

I have been using the Belkin Tunebase FM for the past two years with my iPhone 3G and subsequently iPhone 3G-S. For reasons unknown it wouldn’t work with the iPhone 4 and when I scoured the web I found out there is actually a product recall issued by Belkin for more serious reasons.

The following products are covered by the recall:
TuneBase FM with Hands-Free
TuneBase Direct with Hands-Free
TuneBase™ FM with ClearScan

Belkin have updated the TuneBase slightly to correct the issue however older models, specifically F8Z441, F8Z441ea, F8Z442, F8Z442ea, F8Z176, F8Z176eaBLK, F8Z341ea, will need to be exchanged.

You can order a replacement free of charge from the website below. As per my video comments, this worked very smoothly for me – taking less than a week in total.